Internet WordcloudHow do you make sure that all content on your website is still relevant? Why is that even important? For some of you, coming up with new ideas for blog posts seems the biggest challenge of blogging.

However, you want your existing posts to show up-to-date content as well. And that could well be an even bigger challenge! “In this post, I’ll explain why it’s important to have fresh content on your site. After that, I’ll give some tips on how to achieve this.”

Why is up-to-date content important?
Updating content is important, because you don’t want people to find information on your website that isn’t valid anymore. If you have optimized your post well, chances are that people will find that post in the search engines. That was the whole point of optimizing that post in the first place. Imagine a blog that hands out SEO advice to its readers. Older posts shouldn’t contain advice that isn’t valid anymore. People would make terrible mistakes in their SEO strategies.

Why is fresh content important for SEO?
Keeping your content fresh is important for SEO reasons as well. If you rewrite an article, Google will notice changes in that particular article. If you update your content regularly, you’re actually showing Google that your site is alive and up-to-date. You could either update an article – with or without changing the date – or you could republish the post.

Read more here >

Also see ‘Content is vital to search engines’ here >
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