Once upon a time, YouTube was simply the place you went to watch a cat play the keyboard, or upload the video of your child, stoned out of his head after the dentist, having an existential crisis in your backseat.
In the 12 years since YouTube was created, it’s become a place for everything—a hub for gamers, livestreamers, music videos, vloggers, The Rock, breaking news, “Despacito,” feature films, and whatever you call that thing Logan Paul made last year.
While the service has grown up, the app and website have not. Both can feel cluttered and unhelpful, showing too much navigation and not enough stuff to watch. YouTube knows that, and today, it’s showing off a totally redesigned platform.
Now, whether you watch videos on the website or the app on your phone, you’ll find a YouTube that looks a lot cleaner, a lot simpler, and a lot more focused. In both cases, YouTube seems to have taken stock of how video works now and built a service around it.
Take the mobile app. The new version trades all those red borders for clean white lines, making thumbnails and videos the only things you’ll notice in the app.
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