When you use a do-it-yourself website builder, you better be prepared to act as a brand strategist, graphic designer, web designer, UX expert, copywriter, and marketing professional – while still carrying out the day-to-day operations of your business! Is it worth it?
As a small business owner or manager, you’ve surely received offers from companies like Wix, SquareSpace, Web.com, and Network Solutions. These offers typically promise extremely low monthly payments along with the ability to design your own website using a simple do-it-yourself platform.
They promise professional results – but there are no professionals involved! Over time, these “little” costs will add up (that’s the revenue model that drives the success of these DIY services), and all you’ll have is a website that harms your brand image more than it helps.
A cheap DIY solution may sound like the perfect fit when your business is just starting out, but it’s a risky choice.
Think of it this way: your website is the online face of your company. If you wouldn’t send a salesperson out to meet clients in a uniform you stitched together yourself, why would you send your company’s brand into cyberspace without a professional look and feel?